Design/ The art of Barilla pasta
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“The most exciting challenge of our company is the ability to improve continuously  in all our activities. At stake is the sustainability of our growth, our future, the future of our children”
Guido, Luca and Paolo Barilla

The most  loved food by Italians, as well as identification of the people’s “three color Italian flag”  is, without a doubt,  pasta, by unanimity so loved by every self-respecting Italian!
In fact pasta is still the moment of conviviality and sociability by excellence and is consumed not only between the four walls but also outside. A good plate of pasta is a pleasure to be enjoyed every day. So today I am dedicating our weekly appointment  to the Italian company which is leader in the world in the food sector: Barilla.

Since 1877 Barilla is the Italian family business  who plays its power as a unifying moment of joy, full of taste, affection and generosity. The company was founded in 1877 by Pietro Barilla who descended from a family of bakers documented since 1576. He opened a bakery in Parma for baking bread and a small workshop for the processing of the dough. Since that time the company, keeping tightly on the route of the exaltation of the Italian food model that combines superior quality ingredients and simple recipes, proved to be the bearer of cultural and  typical food values of the Mediterranean diet, which has always been the best for the well-being of the body.

Distinctive element of the brand is its logo, representing a boiled egg open  halfway, a sign of abundance and life, in the center of which stands the Barilla inscription, a focal point of communication and sense of belonging that aims to offer a range of tasty and secure products  through the push for the well-being of the people and the communities in which it operates.
Barilla has created a rich variety of pasta shapes to suit all tastes and all sauces in order to bring new dishes  to the table . You just need to eat!

Gerardo Soglia